Blue Martini Software

Blue Martini Software (Blue Martini Software, Inc.) is a privately held Software manufacturer and professional services provider based in San Mateo, California that sells and supports an eponymous e-commerce enterprise application that supports sales online, by phone, and at the point-of-purchase.

Retailers and other consumer-facing companies typically use Blue Martini software to add, integrate and optimize in-store, online, catalog and cross channel sales, and for site content and catalog management. To do this, Blue Martini software aggregates and integrates content and customer information and uses that information to deliver targeted promotions and marketing content, gift registry and clienteling (guiding sales associates through the selling process, matching key customers to merchandise and marketing programs thereby maximizing revenue from key customers). There are five primary areas of Blue Martini functionality: Content and catalog management; a Commerce solution for executing web orders, collect payments, manage online accounts and administer customer information; a Guided Selling application that guides a user through an interactive product recommendation and selection process; a Contact Center to deliver customer and account information on the phone or through any person-to-person interaction channel; and a Business Intelligence application that provides analytics that enable multi-channel and customer behavior analysis.

The Blue Martini software architecture is built on Java_programming_language and J2EE standards and can support tens of thousands of concurrent users Blue Martini claims. Blue Martini s professional services offering is known as the Blue Martini Professional Services Organization (PSO). The range of services offered by Blue Martini PSO includes: *Initial project planning *Template and interface design and development *Solution configuration and customization including business actions, user interface, assortments or reports *Integration with external systems such as kiosks, catalogs, order fulfillment or call center applications *Decision support managed services *Post-production analysis *Migration services *Change management

These services are provided within the framework of Blue Martinis software implementation methodology, in which Blue Martini strongly encourages it software customers to become professional services customers as well.

Blue Martini offers a number of implementation strategies to its customers, including licensed, hosted and on-demand, with software only, software and hardware, IT Operations support, and user support.

=External links=

*[http://www.bluemartini.com/index.jsp The Blue Martini corporate website] *[http://www.forrester.com/Research/Document/Excerpt/0,7211,36666,00.html Blue Martini Goes Private (Forrester Research, April 4, 2005)]