.

==Mission of the Alliance==

The Alliance seeks to develop and promote a format of rewritable DVDs that is universally compatible with both DVD drives in personal computers (PCs) and standalone consumer products (i.e., DVD players and DVD recorders) to allow a greater convergence in function between the two.

==Work of the Alliance==

The Alliance has two major working groups. The DVD+RW Product Promotions Group is responsible for the promotion work of the Alliance for the plus format and plus format products. The DVD+RW Compatibility and Convergence Group is responsible for working on the technical issues involved in the compatibility between the various hardware products using the plus format.

==Alliance leaders==

Eight companies form the leadership of the Alliance:

==Rival formats==

Competing standards developed by the rival DVD Forum are for the dash formats (DVD-R, DVD-RW and DVD-RAM). Alliance leaders Philips, Sony and Thomson were also founding members of the DVD Forum, established in 1995. As of 2004, both plus and dash formats seem equally popular with consumers, and both are compatible with the vast majority of DVD players.

=External links=