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Desi Xpress was first launched in the Midlands regions in England in 2004 before becoming national in August 2005.

The entertainment weekly is the country s only pure entertainment publication for the South-Asian community. Its tabloid format aims to appeal to readers between the ages of 16 and 35.

In the UK, Asian music and television stars have begun to enjoy wider mainstream success. DesiXpress claims to provide a platform for these stars and become a vital source for their readers to understand and follow the Asian entertainment scene. It also explores the Bollywood scene.

Reena Combo is the editor of Desi Xpress. Zakia Yousaf is the sub-editor. Columnists and contributors include radio Club Asia DJ Missy D, Bollywood correspondent Viral Bhayani, Beautician Naveeda, socio-political observer Adam Yosef and regular columnists from the BBC Asian Network.

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