Marchitecture

Marchitecture is a term given to any form of architecture perceived to have been produced purely for marketing reasons. It may be used by a vendor to place itself in such a way as to promote all their strongest abilities whilst simultaneously masking their weaknesses.

For example, some may argue that the up-coming Multi-VPU competitor from computer graphics chipset manufacturer ATI can be labelled a marchitecture in that it will function primarily as a competing product for rival NVIDIA s flagship SLI implementation.

For more detailed information about the term marchitecture see this article [http://www.it-director.com/article.phparticleid=10992 this article] (updated 30th June, 2003)