.

= Focus =

The book focuses on brand, and often makes connections with the anti-globalization movement. Throughout the four parts ( No Space , No Choice , No Jobs , and No Logo ), Klein writes about sweatshops (also known as Export processing zone-EPZ) in the Americas and Asia, culture jamming, corporation censorship, Reclaim the Streets, and much more. She pays special attention to the deeds (and alleged misdeeds) of Nike, Inc., McDonald s Corporation, Royal Dutch Shell, and Microsoft and their lawyers, contractors, and advertising agency.

= Influence =

Many of the ideas in Klein s book derive from the influence of the Situationists, a radical art/political group founded in the late 1950s. Radiohead s Thom Yorke and Jonny Greenwood have stated that the book was particularly influential in the making of their group s fourth album, Kid A .

= Editions =

Several imprints of No Logo exist, for example: ISBN 0312203438 (hardcover) & ISBN 0312271921 (paperback). Translations from the original English into several other languages have appeared.

The book won the Canadian National Business Book Award for 2000.

=See also=

*AdBusters *marketing *positioning (marketing) *criticisms of marketing *brand management *McJobs *UPS *export processing zone *maquiladora *Guy Debord *Situationist

=External links=