Ocado is an Internet based grocery retailer in the United Kingdom.

The company was founded during the internet boom by a group of former merchant bankers in partnership with the upmarket Waitrose supermarket chain, and it emphasises this connection in its marketing, despite having a separate brand name. It is not very clear why a new brand name was chosen, when the Waitrose brand is very strong, and marketing the Ocado brand has been very expensive. 46% of Ocado s shares are owned by the John Lewis Partnership which also owns Waitrose which perhaps suggests future growth in non-food products

In contrast to rival Tesco.com, Ocado operates a warehouse based model. It aims to compete on quality rather than price. As of early 2005 the company is widely reported to be a success measured against analyst expectations, and to be hoping to list on the London Stock Exchange during the year. Turnover is over £135 million ($260 million) per annum, and it has won several service and quality awards. However it is also reported that it is not yet profitable.

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