Permission marketing |
Permission marketing is a term used in E-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first opt-in , rather than allowing people to opt-out only after the advertisments have been sent.
Marketers feel that this is a more efficient use of their resources because advertisments are not sent to people that are not interested in the product (business). This is one technique used by marketers that have a personal marketing orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market.
The term was coined by Seth Godin in 1999 in his book of the same name.
=See also:=
= External links =
*[http://jcmc.indiana.edu/vol6/issue2/krishnamurthy.html A Comprehensive Analysis of Permission Marketing]|
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