Saatchi and Saatchi

Saatchi & Saatchi is an advertising agency founded by brothers Maurice Saatchi (now Lord Saatchi) and art collector Charles Saatchi, most famous for their campaign on behalf of the Conservative Party (UK) before the 1979 United Kingdom united Kingdom general election, 1979 and for the adverts for British Airways and other state owned interests privatised by the Conservatives in the 1980s.

After working for other advertising firms the two brothers established their own company in 1976. With the support of American investors Saatchi & Saatchi pursued a policy of buying out competing firms with lucrative established contracts. In 1990 a board room coup saw the brothers leave the company and set up a new firm M&C Saatchi.

Saatchi & Saatchi s holding company is Publicis. Saatchi s worldwide CEO is Kevin Roberts. Saatchi & Saatchi has offices in over 80 countries around the world. Its worldwide headquarters are on Hudson Street in New York City. Its other main office in the United States is located in Torrance, California. In the US, Saatchi s largest clients are Toyota, Procter & Gamble and General Mills.

The London office, the home of the original agency, is on Charlotte Street and has its own pub, named the pregnant man after the firm s first famous ad. They also have an office in Tokyo that was started by Graham Thomas.

=See Also=

M&C Saatchi

=external gallery links=

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