The Hidden Persuaders |
The Hidden Persuaders is a book by Vance Packard, first published in 1957 (ISBN 0671531492).
Packard argued that advertisers used various subliminal message tactics to induce desire or interest in products.|
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The Hidden Persuaders is a book by Vance Packard, first published in 1957 (ISBN 0671531492). Packard argued that advertisers used various subliminal message tactics to induce desire or interest in products.
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