WPP Group

WPP Group plc, based in London, is the world s second largest advertising agency and media planning and buying group (in 1992, it was the largest). In addition to advertising, its portfolio includes companies in research and consulting, public relations, lobbying, branding & identity, specialty communications. Its self-conceived characterization is a parent company , able to bring together the right combination of capabilities to serve a client s analytic and creative brand marketing needs.

The founder is Sir Martin Sorrell - a man who brought financial discipline to the world of advertising. He started his career in advertising at Saatchi & Saatchi.

WPP Group s advertising agency holdings include .

The company s name derives from Wire & Plastic Products , as it was originally a manufacturer of wire baskets.

WPP Group trades on the (symbol: WPPGY).